Honest Investor Presentation Deck

DIAPERS AND WIPES OVERVIEW ● ● ● Clean & Natural Baby Category is only 5% of Total $8bn baby market: Growing 7x greater than conventional (¹) Honest Baby 2 Year CAGR continues to outgrow category Sustainable Innovations: Our Clean Conscious Diaper Plant based backsheet ● Sustainably harvested fluff pulp • More efficient design using less material helping us avoid 7,000 trees ever year ● Our baby wipes feature a plant-based substrate Source: Third Party Data, Calendar year ending 12/26/21 (08 HONEST 72 HONEST 72 HONEST 2Y CAGR XXX 12888 Diapers & Wipes: 63% of 2021 Sales Baby Category 7% 63% %9 13% Total MULO (Multi-Outlet) 11

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