BAT Investor Conference Presentation Deck
We are Digitalising the Whole Business at Speed
Transforming our relationships with consumers via digital
7
PO
12.1m
Contactable
Adult New Category
Consumers
Driving value through
+58%
vs 1H20
Strategic*** own
e-comm revenue
+142%
vs 1H20
Increase in social
media followers*
digital
>75%
of Group revenue covered by
Revenue Growth
Management (RGM)
BAT
A BETTER TOMORROW
#1
across T5**
Branded search
traffic for Vuse
>75%
of New Category investment
covered by
Marketing Spend
Effectiveness (MSE)
* Across age-restricted social media
** Top 5 vapour markets: US, Canada, UK, France, Germany. T5 represent c.75% of Vapour industry revenue (closed-systems). Vuse brand represents c.90% of HY21 vapour revenue. Continue to migrate remaining brands during 2021. Data source: Similar Web.
*** Strategic revenue relates to the revenue from the Group's strategic brands.
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