Trian Partners Activist Presentation Deck
Experience Revitalizing Consumer Brands, Including Multi-Nationals
THE
Wendy's
COMPANY
Investment: 2005-Today
Mondelez
International
Sysco
Investment: 2012 - Today
(First Invested in
Kraft in 2007)
Investment: 2015-Today
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Source: SEC filings
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Select Case Studies
Trian invested in Wendy's in 2005 and Nelson Peltz is currently Chair, helping lead the effort to restore the brand's
"cut-above" positioning, develop a strong management team and drive significantly improved results
Operating Results: Re-engineered core menu (cheeseburger, natural cut fries, salad line), invested over $1.1bn
capex (~1/3 of market cap), improved EBITDA margins by 1,400bps, drove 18 straight quarters of positive
same-store sales across N. America (ongoing) and drove 25% adjusted EPS growth per annum since 2011
Learnings That Relate to P&G:
- Adapted product offering for today's consumer, including millennials (fresh, natural, higher quality)
-Strong use of digital/social media to compensate for smaller ad budget relative to largest burger peers
Small brands outgrowing large incumbents: Same-store-sales has outperformed McDonald's and Burger
King by 280bps since 2011 in N. America (93% of Wendy's system)
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In September 2012, Kraft spun off its North American grocery business (new Kraft) and created a focused
snacks business, renamed Mondelez. Nelson Peltz was invited to join the board in January 2014
Operating Results: Despite ~75% of sales outside the U.S., and macro and currency headwinds, delivered
~600 bps of margin improvement from 2013 through 2017E (in real dollars, not constant currency) driven by
overhead savings and supply chain reinvention. Focus on growing core brand investment (advertising and R&D
up as % of sales), while also developing new healthy, clean-label brands and product line extensions
Learnings That Relate to P&G:
- Strong cost reduction and simplification of "matrix" organizational structure drove margins and earnings
Continue to adapt product offering for today's consumer, including millennials (healthier, clean label)
Despite being the leading North American foodservice distributor, Sysco had seen several years of operating and
share price underperformance prior to Trian investing in mid-2015
Operating Results: Local case growth accelerated, margins improved, investments increased in e-commerce
and international presence significantly expanded by acquiring Brakes in 2016 ($5bn of European sales). Sales
have increased 14%, operating profit has increased 31%, and EPS has increased 34% over the past two years
Learnings That Relate to P&G:
- Significant increase in e-commerce penetration through investments in customer facing technology
Revenue growth accelerated with core local restaurant customers; reduced overheads to drive
reinvestment and growth
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