Embracer Group Mergers and Acquisitions Presentation Deck

3 main categories of players with specific behaviors and purchasing patterns Mainstream players Sources: Notes: 1 2 Boardgames fans "Playing is my main hobby" Å Casual players "I sometimes play to socialize" Family & children "I play during family time" THE OCT Gamer profile 00 35-40 y.o. Buy 10+ games p.a. OO Play on a weekly basis Millenials 20-30 y.o. Buy -3.5 games p.a. Play on a monthly basis Digital parents 40-45 y.o. Buy -3.5 games p.a. Play on a monthly basis Asmodee, Bain & Co (1) Est. share of player population in Western countries based on Customer Survey results for U.S. & France, actual figures vary depending on countries (March-18 with 24,007 respondents in France & 37,451 respondents in the U.S.) # players (1) -60m -250m ~500m Rationale for playing Intellectual & competitive challenge Beloved IPs Leisure & fun time with friends Family quality time Key channel Hobby stores Broad market EMBRACER+ GROUP 13

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