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Wix Results Presentation Deck

ARPS growth has driven significant increases in cohort value, despite headwinds to user and subscription growth ARPS $250 $200 $150 $100 $179 2019 Note: Data as of December 31, 2022. 2019-2022: +29% $197 2020 12 Company Overview | Fourth Quarter and Full Year 2022 $221 2021 $231 2022 Q1 User Cohorts Millions $60 $50 $40 $30 $20 User Cohort Users 1 Bookings - 4 quarters 2 Number of quarters passed Q1'19 6.6M $52.5M 3 Q1 19 4 Q1'22 6.1M $55.6M Q1 22 2019-2022: +6% WIX

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