Harley Davidson Investor Presentation Deck

RAPID MARKET EXPANSION Converging Trends are Accelerating Market Growth Customer Preferences Awareness / recognition of EV benefits Consideration of EV products growing Public perception shifting in favor of EV Charging Network & EV Technology - Charging infrastructure expanding Battery and EV component performance up, and cost down EV Market Acceleration Government Support & Regulation Stricter regional emission regulations (ICE bans in the longer term) - Substantial monetary incentives for rider Product Availability & Desirability Expanding range of compelling products Transformative riding experience - Integrated software solutions

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