Wix Investor Day Presentation Deck

Efficient Marketing Based on TROI ...After 1 Quarter 0.4x $64 $28 Q1'22 Cohort ...After 5 Quarters 1.2x $81 Analyst & Investor Day | May 2022 Marketing Investment ($ millions) $98 Q1'21 Cohort ...After 9 Quarters 2.4x $57 $137 Q1'20 Cohort Cohort Bookings ($ millions) ...After 13 Quarters 3.1x 10 $55 $169 Q1'19 Cohort ...After 17 Quarters 4.5x $44 $196 Note: Data as of March 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Q1'18 Cohort Wix

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