Procore IPO Presentation Deck
References and Definitions
CUSTOMERS AND ARR
We define the number of customers at the end of a particular period as the number of entities that have entered into one or more
subscriptions with us for which the term has not ended, or with which we are negotiating a subscription renewal. An entity with multiple
subsidiaries, segments, or divisions, is defined and counted as a single customer, even if we have separate subscriptions with multiple
subsidiaries, segments, or divisions that are part of the same entity. We define ARR at year-end as the annualized dollar value of our
subscriptions from customers as of such period end date.
RETENTION RATES
To calculate our net retention rate at the end of a particular period, we first calculate the ARR from the cohort of active customers at the
end of the period 12 months prior to the end of the period selected. We then calculate the value of ARR from the same cohort of customers
at the end of the current period selected, giving effect to expansion, contraction, or churn from this group of customers over the 12 months
preceding the end of the period selected. We then divide (a) the total current period ARR by (b) the total prior period ARR to calculate the
net retention rate. To calculate our gross retention rate at the end of a particular period, we first calculate the ARR from the cohort of active
customers at the end of the period 12 months prior to the end of the period selected. We then calculate the value of ARR from any
customers whose subscriptions terminated and were not renewed during the 12 months preceding the end of the period selected, which we
refer to as churn. We then divide (a) the total prior period ARR minus churn by (b) the total prior period ARR to calculate gross retention
rate.
PROCORE®
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