BAT Results Presentation Deck

New Categories: Successfully pivoting to digital during COVID Strong momentum in social media across New Categories V vuse 33% Share of Social Media Engagement in Vapour x1.5 H1 2020 vs SPLY Social Mentions Source: BAT Internal Estimates: Social Media Listening Analytics VELO 89% Share of Social Media Engagement in Mod. Oral Social Mentions x2.8 H1 2020 vs SPLY BAT A BETTER TOMORROW glo Hyper Highest interest THP launch x1.9 Social Mentions Post Hyper Launch (Q2'20 vs SPLY) 12

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