Wix Investor Presentation Deck

Global strength of Wix brand and focus on operational efficiency driving increasing gross profit while sales and marketing spend has declined over time ($ Millions) Strong execution on strategy, focus on operational efficiency and new marketing strategy have grown gross profit while meaningfully lowering sales and marketing investments Company Overview | Second Quarter 2023 Non-GAAP Gross Profit $199 $114 57% Q2'21 $203 $109 54% Q3'21 Non-GAAP S&M Expense $206 $115 56% Q4'21 $212 $146 69% S&M as % Gross Profit Q1'22 $216 $110 51% Q2'22 $223 $107 48% Q3'22 $232 $88 38% Q4'22 $250 $89 36% Q1'23 $266 $86 32% Q2'23 18 WIX

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