DraftKings Mergers and Acquisitions Presentation Deck
MEDIA AND CONTENT OPPORTUNITY COMPLEMENTS OUR CORE BUSINESS
AND DIVERSIFIES OUR REVENUE STREAMS
$
Brand, Customer Base, and
Existing Content Assets
Give DKNG Right to Play in
Media Space
Leverage most recognized
brand across DFS, OSB,
and iGaming to media
space
Trusted platform with
attractive customer base
Strong relationships with
ecosystem of media
partners and assets
Customers have given
DKNG "brand permission"
to create content
RATIONALE FOR ENTERING MEDIA INDUSTRY
$
Media is Massive Industry
That Delivers New
Diversified Revenue
Streams
Introduces large new
audience and TAM
opportunity to DKNG
platform
Diversifies revenue
streams through:
Advertising
Distribution
- Subscription
- Licensing
- Sponsorship
Audience Flywheel Across
Media and Core Business
LTV benefits: Better
retained, engaged,
audience on the
DraftKings platform
CAC benefits: Acquire DFS,
OSB, and iGaming
customers through media
assets
Cross sell benefits:
Deepening share of
customers' wallet across
offerings
DraftKings has the opportunity to be a unique content provider in the sports and entertainment space
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