3Q22 Investor Update

IMPLEMENTING VLNⓇ SALES LAUNCH BLUEPRINT IN NEW MARKETS Leveraging exceptional pilot results and moving aggressively into commercial launch program Phase Phase 1 - Initial Pilot: Initial launch, media support and general awareness Phase 2 - Targeted Offers: Test marketing targeted offers to drive increased share through trial and repeat purchase Phase 3 Go to Market: Build share and expand launch to additional markets and retailers across the convenience, grocery, and drug store channels Status Exceeded internal expectations Exceeded internal expectations Refined and accelerated strategy; expanded to 5 states; adding new distribution and retail partners 22ND CENTURY GROUP Exceptional pilot results documented the power of "Awareness, Education, and Trial" go-to- market strategy Adding distribution partners with extensive retail coverage for each new state launch Expanding retail channel with new logos willing to commit to a "go where we go" relationship LO 5

View entire presentation