Vroom Investor Day Presentation Deck
price optimization
Opportunity to optimize pricing to improve vehicle GPPU while driving turns
specific year, make, model example
Vehicle GPPU $
4,800
4,300
3,800
3,300
2,800
2,300
1,800
1,300
800
List Price
Cost
Vehicle GPPU
Time to Sale
vehicle gppu and sale probability vs time
Time
$19,000
$18,580
$420
Fastest
I
1
I
I
+
I
I
0.0
0.2
0.4
0.6
0.8
1.0
$20,000
$18,580
$1,420
Shorter
Probability Vehicle Still Listed
I
1
I
I
I
I
Vehicle List Price $
24,000
23,000
22,000
21,000
20,000
19,000
18,000
goal:improve vehicle gppu through pricing optimization
$20,500
$18,580
$1,920
Medium
list price and sale probability vs time
I
I
I
1
I
1
1
I
Time
$22,000
$18,580
$3,420
Optimal
I
I
I
$23,000
$18,580
$4,420
Longest
0.0
0.2
0.4
0.6
0.8
1.0
Probability Vehicle Still Listed
28
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