Prada Investor Day Presentation Deck

Looking Ahead Physical Retail Focus on retail productivity, targeting 30-40% increase in sales density Selective future openings in targeted geographies and continued optimisations Roll out of pop-ups and special in-store installations in high-visibility locations Online Doubling e-commerce presence, with 15% retail sales penetration as medium-term target Full transition from store-centric to warehouse-centric fulfilment model Enhance data / Al capabilities for personalised customer strategies and optimisation of operations Wholesale Highly controlled distribution PRADA Group 19 PRADA CATEGORIES ge DONNA UOMO REGALE COLLECTION MET ADIDAS FOR PRADA MATERIAL PRACASPHER COLOR Newin PRADA ELM 2000 S Capital Markets Day 2021

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