Oatly Results Presentation Deck
EMEA: STRONG ON-SHELF PERFORMANCE WITH SIGNIFICANT DISTRIBUTION UPSIDE
Velocity: Units per store selling per week (¹)
Based on largest oatmilk SKUs MAT (1)
32
#1 Oatmilk
SKU: Oatly
Barista
Source: Nielsen, IRI
Notes:
UNITED KINGDOM
#1 selling SKU in
PBM & Oatmilk (2)
20
#2
Competitor
15
#3
Competitor
Total distribution points (3)
Oatly's TDP vs. largest PBM brand (4)
Oatly Chilled
■Oatly Ambient
21.1k
36.6k
A
3x+
Oatly
42.9k
YE 2019 YE 2020 YE 2021
143.1k
Largest
PBM
Brand
(1) L12W represents the calculated average of the data for the 4-week rolling periods ending Nov 6 2021, Dec 4 2021 and Jan 2 2022 in the UK
(2) Largest PBM and Oatmilk SKU based on absolute value sales for the last 52 weeks ending Jan 1 2022 in the UK and Jan 2 2021 in Germany
(3) Total Distribution Points (TDP) represents the sum of Avg. Selling Stores for applicable SKUs at the brand-level.
(4) Largest PBM and represents the PBM brand with the highest absolute value sales for the last 52 weeks ending Jan 1 2022 in
THE ORIGINAL
Velocity: Units per store selling per week (¹)
Based on largest oatmilk SKUS MAT (¹)
32
#1 Oatmilk
SKU: Oatly
Barista
and Jan 2 2021 in Germany
●ATLY!
#1 selling SKU in
PBM & Oatmilk (2)
11
GERMANY
8
#2
#3
Competitor Competitor
Total distribution points (3)
Oatly's TDP vs. largest PBM brand (4)
■Oatly Chilled
■Oatly Ambient
37.3k
YE 2019
71.7k
YE 2020
Oatly
A
3x+
90.9k
YE 2021
274.9k
Largest
PBM
Brand
Q4'21 EARNINGS PRESENTATION 11View entire presentation