Rightmove Results Presentation Deck

24 Realising the opportunity - Optimiser 2020 growth Optimiser package¹ 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2016 £21 Essential 2017 Source: 1. Rightmove 2018 ||| 2020 ARPA growth after 1 year on package¹ 2019 ■Optimiser 15 ■Optimiser 20 £30 Enhanced £93 2021 Optimiser 2020 ● ● ● Growth in the premium Optimiser 2020 package continued throughout the year with over 1,400 upgrades in 2021 at an average uplift of just over £300 38% of upgrades coming from Essential and Enhanced packages Optimiser 2020 customers increase their spend by twice as much as other customers after their first year • Optimiser 2015 will be retired during 2022 with customers encouraged to upgrade to Optimiser Source of Optimiser 2020 Upgrades¹ 62% 11% 27% Essential Enhanced Optimiser 15 rightmove

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