HHR Investor Presentation Deck
The Highest Brand Awareness¹ Driving Organic Traffic and Highly
Economical Customer Base Expansion
Total
White
Collar
Blue
Collar
Source: Socis MS Rus
hh
1)
2)
3)
hh
55%
61%
45%
Avito
РАБОТА
19%
15%
27%
работа.ру
8%
8%
7%
SuperJob
3%
4%
2%
к работа
ex-Worki
We employ a diverse mix of marketing and communications channels (both paid and free) to attract new customers to our platform
Acquired by Mail.ru in 2019 and rebranded from Worki to VK Jobs in 2021
0.4%
0.4%
0.5%
2.8x
4.2x
1.7x
High Quality Organic Traffic
As of December 2020, %
Other (free) Meta 5%
6%
Referral 3%
Organic
17%
E-mail
15%
CPC and CPA
3%
Paid
20%
Source: Company data
Source: Company data
Low Customer Acquisition Cost²
Customer Acquisition Sources, for the Year Ended
December 31, 2020
91% of
Total
Traffic is
Free
Direct
51%
Free
80%
Top of the mind brand awareness based on the database including 12,900 respondents in total, white collars (6,450), blue collars (6,450), one-to-one live interviews, all in Russia, as of September 30, 2020. Combined brand awareness of HeadHunter and Zarplata is
provided. (1) Total: HeadHunter - 51.2%, Zarplata - 3.4%, (2) White Collar: HeadHunter - 57.7%, Zarplata - 2.9%, (3) Blue Collar: HeadHunter - 41.3%, Zarplata - 4.0%View entire presentation