Olaplex Investor Presentation Deck

IGNITING OUR GLOBAL BRAND TAKE HOME OLAPLEX.COM SON A DOMICILE THE ORIGINAL L'ORIGINAL OLAP Nº.3 REPAIRS AND STRENGTHENS ALL HAIR TYPES RÉPARE ET RENFORCE TOUS LES TYPES DE CHEVEUX 250 mL/8.5 fl. oz. Stronger hair after one treatment *Including marketing expense, sampling and payroll related to sales and marketing Marketing model focused on high ROI activities $70MM* in FY23 vs. $40MM* in FY22 Digital and social engagement Performance marketing Visual merchandising 15 Education Curated programs, virtual classes, enhanced content No. 3 core marketing campaign Demystifying misinformation Sampling Highly effective conversion tool 10MM samples in 2023 OLAPLEX

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