Getty SPAC Presentation Deck
Video Penetration Leading to Positive Customer Outcomes
Significant Video Opportunity Driven by Product Innovation and Strong Customer Demand for Video Content
Results in Increasingly Attractive Penetration, Utilization and Spend Patterns
% of New Customers Consuming Video
% of New Customer Total Revenue from Users of Video¹
+2.2x increase
iStock Video Editor and Premium
Plus Video subscription introduced in
2021 to meet growing video demand
First-time video customers spend
more after their first video purchase
First purchase video customers
increasingly grow spend in
subsequent year
5%
2014
+1.8x increase
55%
% Growth in Spend After First Video Purchase²
2014
66%
34%
10%
2014
1H¹21
% Mix of Existing Customer Growers/Decliners After First Video Purchase
¹ Calculated based on total revenue from new customers that utilize video divided by total revenue in a given year.
gettyimages 2 Represents the % implied growth between total LTM and NTM spend for yearly first purchase video cohorts.
22%
☐Flat / Decliners
2014
☐Growers
88%
2020
75%
25%
2020
48%
1H¹21
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