Snap Inc Results Presentation Deck slide image

Snap Inc Results Presentation Deck

Business Highlights (continued) We grew our content offerings: Total daily time spent by Snapchatters aged 25 and older engaging with shows and publisher content increased by more than 25% year-over-year. We expanded our global content offering by partnering with News UK, TF1 and Le Monde in France, and MBC and Al Arabiya in the Middle East. We recently announced Dynamic Stories, a new Discover format that allows publishers to automatically create Stories based on news they publish online to help Snapchatters learn about the world as it happens-early partners include GQ, Vogue, CNN, ESPN, and The Wall Street Journal. Six Discover partners reached over 100 million global viewers each in Q1 2022. Over 10 million viewers have watched "Breakwater," our new Snap Original about a dystopian future caused by climate change that featured episodic AR Lenses in partnership with Verizon, helping Snapchatters to immerse themselves in the show. We observed a 350% increase in the number of Spotlight submissions using creative tools or Lenses compared with Q1 2021. ● ● ● ● ● ● We expanded our product and partner ecosystem: In Q1 2022, Snapchatters opened Places from the Snap Map more than twice as much as Q1 2021. We released Live Location, a new safety feature for our Snap Map that allows users to share their precise location with a chosen list of friends and family for a specified duration. We added several new features to our Communications platform, including Chat Replies, Bitmoji Reactions, and Poll Stickers. We partnered with Discover publisher Wave Sports + Entertainment to launch their Gym Heroes Mini, a social fitness experience on Snapchat that offers original daily fitness challenges and full workouts curated by experts. We introduced Outfit Sharing, making it easier for Snapchatters to share their Bitmoji outfits with friends directly from their Profile. ● ● ● 5
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