Peloton Start Up Pitch Deck
BRAND VALUES (what we're
Always On
Peloton is the gold standard for "always
being there for our Members. We commit
to delivering Peloton-grade experiences
every time, because our Members deserve
what they've shown up for
Captivating
Peloton blends performance and
entertainment at every touchpoint, in a
uniquely ownable way that empowers
Members to show up. Our instructors
inspire, our experience immerses, and our
products are awe-inspiring
known
for)
Empowering
Welif our Members up, instead of breaking them
down. We hamess their inner drive through
celebration of their commitment to showing up.
not through tough love. This trust Members have
in Peloton empowering them to be better makes
them stronger and more confident.
Authentic
We are Member-first and speak to them
simply and conversationally, avoiding jargon.
Although we are inspiring, we do so in a
relatable, human natural way. We continue
to evolve based on real-time needs of our
Members, as well as, opportunities within
technology, fitness, and culture
Optimistic
Peloton is inspirational, energizing, hopeful &
hyped-up. Our legacy is bigger than our product
With great energy and a positive spirit, we are
committed to having a deep and significant
impact on the world
Premium
Peloton has established itself as a premium
brand through design and performance and
excellence. Some proof points include: (1)
premium hardware makes each product a key
plece in the home, (2) state of the art streaming
technology, and (3) world-class instructions. As
such, we will protect and deepen our premium
positioning as we expand internationally.View entire presentation