Sale Leaseback of 38 Bowling Entertainment Centers with Bowlero Corp.
THE BOWLERO BUSINESS MODEL MEETS EACH OF VICI'S
INVESTMENT CRITERIA
X
Low
Cyclicality
Favorable
Supply/
Demand
Balance
IN
BOWLERO
CORPORATION
Low
Secular
Threat
Experiential
Durability &
Longevity
imi
010
Low Cyclicality
The bowling industry has experienced steady growth over a multi-decade
period (1) driven by wide appeal to adults and children across demographic
groups
●
• Bowlero's premium customer experience and upscale offering enhances broad
demographic appeal
During recessionary periods, the bowling industry benefits from "entertainment
trade down" and experiences only modest declines in revenue given the
affordable price point
Low Secular Threat
• Core experience is a combination of socialization and sports / active recreation,
which cannot be digitized or disrupted
●
Experiential Durability & Longevity
Bowling is the #1 participatory sport in the U.S.(2) with robust participation for a
multi-decade period despite the introduction of many new out-of-home
entertainment alternatives
Bowling centers are an ideal place for organized events, ranging from birthday
parties to corporate events, and often function as community centers in various
parts of the country
●
League play provides a large, stable source of recurring revenue resulting from
a loyal customer base
Favorable Supply / Demand Balance
• Bowlero is the market leader in consolidating a highly fragmented industry
Barriers to entry include brand recognition, scale efficiencies, and the time- and
resource-intensiveness of rolling out new bowling centers at scale
• Bowlero is introducing new technology (e.g., Bowlero's MoneyBowl phone app)
which will add further to its business complexity and scale advantage
deepening their competitive
Source: U.S. Census Bureau, National Sporting Goods Association.
(1) Based on U.S. Census Bureau bowling center industry revenue data from 1998-2019. See page 10 for more detail. (2) Per "Sports Participation in the United States" 2023 report published by the National Sporting
Goods Association.
VICI
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