Oatly Results Presentation Deck
DRIVING GROWTH IN EXISTING MARKETS WITH NEW
PRODUCT LAUNCHES AND EXPANDING DISTRIBUTION
#1 VELOCITY LEADERSHIP IN RETAIL
WITH A SUPERIOR PRODUCT
VELOCITY: UNITS/STORE/WEEK (¹) (²)
Based on largest oatmilk SKUs MAT
UK
29
#1 Oatmilk
SKU: Oatly
Barista
23
#2
Competitor
Source: Nielsen IQ, IRI.
Notes:
GERMANY
29
13
#1 Oatmilk
#2
SKU: Oatly Competitor
Barista
LAUNCHING NEW FORMATS OF OUR #1 SKU
TO CONVERT NEW CONSUMERS
0.5L "MINI" BARISTA
+
THE ORIGINAL
OATLY!
OAT
DRINK
BARISTA
EDITION
HEY VEGAN
PREVEGAN NON
VEGAN HAVE-NO
IDEA-WRAP-VERAN
MEANS OUT AN
LOVER MEMADE
THIS FOR YOU
1L CHILLED BARISTA
THE ORIGINAL
OAT
LY!
BARISTA
EDITION
DAT DRINK
Totally
regions
What kind
out drink
A
CARE IN
北
1. L12W represents the calculated average of the data for the 4-week rolling periods ending Apr 23, 2022, May 21, 2022 and Jun 18, 2022 in the UK.
2. L12W represents the calculated average of the data for the 4-week rolling periods ending May 8, 2022, Jun 5, 2022 and Jul 3, 2022 in Germany.
3. As of June 30, 2022.
EXPANDING DISTRIBUTION TO REACH
CONSUMERS WHERE THEY SHOP
LADL
~900
RETAIL DOORS (3)
WE
ALDI
SÜD
~770
RETAIL DOORS (3)
Q2'22 EARNINGS PRESENTATION
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