Olaplex IPO Presentation Deck

Significant Growth Potential Grow Brand Awareness and Household Penetration Educate stylists and engage with consumers to increase awareness Current aided awareness of only 11% amongst Sephora consumers OLAPLEX Grow Through Existing Points of Distribution Deepen penetration with existing retail partners and professionals Demonstrated ability to drive productivity in existing distribution- +134% CAGR in sell- through sales at Sephoral Expand Product Offerings by Utilizing Innovation Capabilities From 2018 to 2020. Expand Distribution to New Geographies and Retailers Meaningful global opportunity in specialty retail, specialty pharmacy. travel retail and international pro channel Focus on Europe, China, Japan and LatAm Leverage OLAPLEX.com to Strengthen DTC Channel Create new tools and programs on OLAPLEX.Com to interact with consumers and gain data insights 1M+ unique hair diagnostic quiz takers since October 2020 Continue to utilize R&D capabilities to develop science-backed solutions Broaden hair health platform into scalp care and other untapped haircare categories Explore opportunities to expand offering into adjacent categories 23

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