Iconic Brands Investor Update
Summary
New Leadership - Leadership team blends the dynamic perspectives of beverage industry veterans, entrepreneurs, and
corporate brand stewards, and is well-positioned to capitalize on its momentum and drive growth and increase shareholder
value.
New Name - Name change to TopPop Innovative Brands, Inc., and ticker change to "TPOP" will better reflect the
Company's core mission and commitment to sustainable packaging solutions for the food and beverage industry. Plans to
uplist to senior exchange.
New Strategy - Leveraging marketing, convenience, and sustainability of pouches over cans and bottles with focus on fast-
growing segments. The Company has many marketing and sustainability advantages over traditional beverage packaging.
Offers higher margins in sales channels and higher sales prices when monetizing the brand.
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Targeting Key distribution channels: 1) Big Box Retail & Major Grocery Chains 2) Sports & Entertainment Venues 3)
Travel & Hospitality 4) E-commerce
New Products - TopszPopz, TopShelf Cocktails, Pop Top Naturals, recently launched ZERO SUGAR Still Wines, and
ideas for new packages, products and product types
Continued Growth & Expansion - New 65K sq. ft facility in addition to existing 30K sq. ft facility, Capacity of 40 million
units increasing to over 80 million units
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Growth - The food and beverage consumer landscape continues to evolve, and timely and innovative product solutions fuel
rapid growth and provide sustainable alternatives for standard beverage packaging methods. Substantial growth in RTD &
RTF and healthy non-alcohol drinks. Robust demand for RTD/RTF "drinks to go" beverages, frozen treats, squeezable
smoothies, water and healthier juice drink pouches.
Strong Financials
• 2021 Annual revenue $4.96M - Gross Margin 8%
2022 Estimated annual revenue $20M+ - Gross Margin 30% (Revenue for the six months ended June 30, 2022, was $10.7
million)
Management has 24.43% ownership and outside investors 57.10% (without options and warrants)
OTC: ICNB
ICONIC BRANDS, INC.
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