Imperial Brands Investor Day Presentation Deck
Clear consumer needs for potentially less harmful
alternatives
Despite clear consumer demand for
potentially less harmful products...
Wanted to
cut down on
cigarette smoking
Top 3 reasons to choose NGPs
(% of NGP consumers¹, N=919)
Less risky /
harmful for me
To reduce my
nicotine intake
7.2%
9.7%
8.9%
...there still remains a lack of full
consumer satisfaction
Top 3 reasons to churn from NGP
(% of consumers who churned NGP¹, N=183)
Not as satisfying as
smoking cigarettes
Not the same
experience as smoking
usual cigarettes
It is too expensive
IMPERIAL
BRANDS
1. Includes Heated Tobacco and Closed Vapour Users
Source: Consumer Survey (conducted in September/ October 2020 across the US, Germany, UK, Italy, Japan, Russia and Czech Republic)
55 | Capital Markets Day | 27 January 2021
29.5%
27.9%
24.0%View entire presentation