Imperial Brands Results Presentation Deck

Divisional Market Share MAT MARKET SHARE DATA Europe Americas AAA Total Group FY21 55 Full Year Results | 16 November 2021 19.5% 9.1% 11.0% 14.0% FY20 19.4% 8.9% 10.7% 13.8% * IMPERIAL BRANDS +10bps +20bps +30bps +20bps Market Share Calculation Market share is presented as a 12 month average (MAT). Aggregate market share is a weighted average across markets within our footprint. The sources of market share information by market are continually reviewed to ensure the most accurate data available. Where any changes have been made we have restated (as denoted R) the PY number to ensure comparability

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