CONSTELLATION Cagny 2023
CH
Constellation Brands
CORONA EXTRA
A LONG-STANDING ICON WITH RE-INVIGORATED GROWTH
HIGHLY EFFECTIVE MARKETING INVESTMENTS
LA VIDA Corona.
MAS FINA Extra
SCORING AD
TOP IN U.S. BEER
CATEGORY ¹
2ND
#1
SHARE OF VOICE
POSITION IN
U.S. MEDIA ¹
UNLOCKING GROWTH FROM
BROADENED LDA CONSUMER DEMOGRAPHICS
DOLLAR SALES BY CONSUMER DEMOGRAPHIC ²
32% 13%
32%
10%
FY19
Q3 LTM
49%
HISPANIC WHITE
CONSUMER
AWARENESS &
CONSIDERATION¹ 8%
8%
45%
BLACK
1. Sources: Ace Metrix/iSpot.tv syndicated database, Kantar & Pathmatics digital Q1-Q3 CY22 data, and YouGov BrandIndex syndicated tracking data.
2. Source: Numerator insights, FY19 Q3 LTM and FY23 Q3 LTM.
3. Source: IRI, Total U.S. Multi-Outlet + Convenience, Dollar Sales for 52 weeks ending December 4, 2022 and December 2, 2018.
FY23
Q3 LTM
OTHER CONSUMERS
DOLLAR SALES IN U.S.
CAGR
CAGR TRACKED CHANNELS
(FY19 Q3 LTM - FY23 Q3 LTM) ³
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