Yatsen IPO Presentation Deck

Becoming A Global Multi-Brand Beauty Platform Different Prices Mass Different Brands Masstige PERFECT DIARY Color Cosmetics Premium Price(1) Little Ondhe 小奥汀 ABBY'S CHOICE Skincare Different Categories GALÉNIC New Brand Body Care Different Demographics Notes: 1.Graphics other than Perfect Diary, Little Ondine, Abby's Choice and Galenic are for ilustrative purpose only and not indicative of actual future expansion plans 2. In October 2020, Yatsen entered into an agreement to acquire the loonic premium skincare brand Galenic from Pierre Fabre, a French pharmaceutical and dermo-onsmetics group 3.In November 2020, Yatsen entered into an agreement to acquire the mainiand China business of a masstige skincare brand Hair Care Different Geographies Men's Care Global Multi-brand Beauty Platform Others YATSEN asen 711 Category(¹) OUR GROWTH STRATEGIES 29

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