Braze Investor Presentation Deck
Rappi x braze
Rappi built targeted and personalized push
notifications, in-app messages, and email
But needed a more effective out-of-product
channel to motivate lapsed users to return to
the app
6
Leveraging Braze and WhatsApp, Rappi
drove an 80% uplift in users making
purchases compared to the control group
Rappi Reactivates Users and
Increases Purchases with WhatsApp
1 You
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Rappi
HASTA
50% OFF
PARA QUE SAQUES ESA
HAMBURGUESA DE
TU CABEZA
+
04
Hoy no cocinas
Porque to regalamos hasta 50%
OFF para que pidas lo que quieras
gastando menoooos
Descubre las mejores ofertas aquí
https://rappi.app.link/MX_VFD
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