Asos Results Presentation Deck

◄ © 2023 asos KPIs reflect changes to address unprofitable geographies, brands and customers driving order profitability +30% Group KPIs Visits ABV CCY² Average Order Frequency³ Active Customers4 Premier Customers Conversion5 ABV +5% due to pricing and mix into higher ASP categories FY23¹ 2,661m £39.65 3.6 23.3m 3.1% Order frequency -6% - fewer, larger baskets are more profitable Change vs LY 6Kantar Top 20 Retailers I Total Channels vs Online I Total Adultwear | Under 35s 124 w/e 20th August 2023 vs 2022 7Profit per order is calculated as variable contribution divided by billed orders. -8% +5% -6% -9% -11% -30bps ↑ ↓ ↓ ↓ Active customers -9% due in part to profit actions Profit per Order? FY22 +30% FY23 Maintained position as leading pureplay online retailer in the UK 16-35 apparel market ¹ Group KPIs are on an ex-Russia basis in FY22. 2 Average Basket Value defined as adjusted net retail sales divided by shipped orders, quoted on a constant currency basis excluding Russia. ³ Calculated as last 12 months' total shipped orders divided by active customers. 4 Active customers defined as having shopped in the last 12 months 5Calculated as total shipped orders divided by total visits LO 5 asos

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