Despegar Investor Day Presentation Deck slide image

Despegar Investor Day Presentation Deck

DESPEGAR Reducing Dependency on Paid Sources Without Compromising Traffic DESPEGAR TRAFFIC BREAKDOWN 35% 38% 31% 21% 25% 65% 2017 PAID TRAFFIC 2018 62% 69% 79% 75% 76% 2019 2020 NON PAID TRAFFIC SEO accounts for only 14% of total traffic 2021 24% 2022 (1) Despegar's Internal Data. Non Paid Traffic includes paid branded keywords MARKETING DIRECT COST % OF GB DESPEGAR - DIRECT MARKETING % GB; 100 3.27 2017 114 3.21 121 3.14 2018 2019 153 1.99 2020 129 127 Searchers / Industry orders, 2017 = 100 2.31 2.48 2021 INVESTOR DAY 2022 32
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