Blue Apron Results Presentation Deck
4Q22 KPI PERFORMANCE
YoY
Growth
$319
Q4'21
Average Revenue
Per Customer(1)
$321
Q1'22
$328
Q2'22
-2.4% -3.1% -0.6%
$340
Q3'22
$358
Q4'22
8.6% 12.2%
Orders Per Customer(²)
5.0
Q4'21
-5.7%
5.1
Q1'22
4.9
Q2'22
4.8
Q3'22
-5.6% -7.5% -4.0%
4.9
Q4'22
-2.0%
Average Order Value(³)
$63.78
Q4'21
$62.99
Q1'22
$67.14
Q2'22
$70.83
Q3'22
$73.15
(1) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of
Customers in that period
(2) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period
(3) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Orders in that period
Q4'22
3.8% 2.2% 7.0% 13.7% 14.7%
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