Snap Inc Investor Presentation Deck

Snap Inc. In millions, unaudited YoY Change $1,180 2018 43% 35% 2018 Growing Revenue and Scaling Efficiently 32% $1,716 2019 45% -4x growth in revenue Revenue 49% $2,507 2019 2020 46% 27 PPT margin expansion Adjusted Gross Margin² 54% 2020 $4,117 2021 53% 64% 58% 2021 $4,602 2022 12% 62% 2022 YoY Change 61% GAAP Gross Profit 186 Q4 2018 -% $413 2018 Average Daily Active Users¹ 218 Q4 2019 17% $848 -2x growth in DAU 2019 265 Q4 2020 $820 22% Adjusted Gross Profit² -7x growth in gross profit 319 $1,357 Q4 2021 2020 20% $2,405 2021 375 Q4 2022 48% 57% $382 $1,324 $2,367 $2,787 GAAP Gross Margin ¹We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUS on each day of that quarter and dividing that sum by the number of days in that quarter. 2 Adjusted gross margin is a non-GAAP measure, which we define as adjusted gross profit divided by GAAP revenue. Adjusted gross profit is a non-GAAP measure, which we define as GAAP revenue less adjusted cost of revenue. Adjusted cost of revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other non-cash or non-recurring items impacting net income (loss) from time to time. In 2022, non-recurring items included restructuring charges of $21 million. See Appendix for further detail. 17% $2,837 2022 40

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