a16z Podcast Market Overview

Podcast ad attribution is rudimentary Current common methods of attribution: Vanity URLs O E.g. www.casper.com/<podcast> Promo Codes E.g. promo code RECODE25 at checkout for a special offer Surveys Asking users at the point of signup or afterwards, "How did you hear about us?" Source: RHS: https://www.radiotopia.fm/sponsoroffers © 2019 - Andreessen Horowitz Current Sponsors and Offers We love our sponsors! Thanks for supporting them as they help keep the lights on here at Radiotopia. We've listed all current sponsor offers by show below: 99% INVISIBLE • Article Get $50 off your first order of $100 or more at article.com/99 Calm To get 25% off a Calm Premium subscription, including unlimited access to ALL of their content, go to calm.com/invisible. • Griddy Text PODCAST to 48-48-48 and Griddy will give you your first month's membership FREE • HelloFresh Canada For 50% off your first box, visit hellofresh.ca/podcasts and enter promo code PRX when you subscribe. HelloFresh US For a total of $60 off, that's $20 off your first 3 boxes, visit HelloFresh.com/invisible60 and enter INVISIBLE60 • Linkedin Go to Linkedin.com/INVISIBLE to redeem a free $100 LinkedIn ad credit. • Robinhood Robinhood is giving listeners a FREE stock to help build your portfolio! Sign up at invisible robinhood.com • Rode Microphones Go to rodecaster.com to learn more and find your local stockist. • Simplisafe Protect your home today and get free shipping at SimpliSafe.com/99 Slack With Slack, your team is better connected. Find out more at slack.com • Squarespace Try Squarespace.com/INVISIBLE for a free trial and when you're ready to launch, use the offer code INVISIBLE to save 10% off your first purchase of a website or domain. • Ting Lower your phone bill at invisible.ting.com and get $25 in Ting credit or $25 off a new phone in the Ting Shop. Toyota Visit BuyAToyota.com to locate a dealer, search our inventory, and find all our current offers! • Wealthsimple Canada 99% Invisible listeners get their first $10,000 managed free at wealthsimple.com/99 • ZipRecruiter Show your support for 99% Invisible and ZipRecruiter by going to ZipRecruiter.com/99 THE ALLUSIONIST • Babbel Go to Babbel.com or download the app and try it for free! • Bombas Buy your Bombas at bombas.com/allusionist today, and get twenty percent off your first purchase. • Molekule For $75 off your first order, visit molekule.com and at checkout enter ALLUSIONIST. • Squarespace Check out Squarespace.com/allusion for a free trial and when you're ready launch, use the offer code ALLUSION to save 10% off your first purchase of a website or domain. CRIMINAL • Article Visit article.com/criminal to get $50 off your first purchase of $100 or more. Bougs Go to Bougs.com and enter CRIMINAL for 20% off. • Griddy Text Criminal to 79-79-79 Griddy will give you your first month's membership FREE. • HelloFresh Canada For 50% off your first box, visit hellofresh.ca/podcasts and enter promo code PRX when you subscribe. • Quip Go to GetQuip.com/Criminal right now and get your first refill pack FREE with a QUIP electric toothbrush. • Robinhood Robinhood is giving listeners a FREE stock to help build your portfolio! Sign up at criminal.robinhood.com • Simplianfe Learn more about how SimpliSafe can help you protect your home at SimpliSafe.com/criminal • Squarespace Try Squarespace.com/criminal for a free trial and when you're ready to launch, use the offer code CRIMINAL to save 10% off your first purchase of a website or domain. • Sun Basket Go to SUNBASKET.com and enter promo code CRIMINAL60 today to get 60% off your first order! • Toyota Visit BuyAToyota.com to locate a dealer, search our inventory, and find all our current offers! • Wealthsimple Canada PRX listeners get their first $10,000 managed free at wealthsimple.com/PRX • ZipRecruiter Try ZipRecruiter for free at ZipRecruiter.com/criminal. 48

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