HHR Mergers and Acquisitions Presentation Deck
Zarplata is Well-Known Regional Job Search Portal formed via series of
select acquisitions in Siberia and Urals
hh
2002
2)
37%
Robust financial profile despite COVID-19 headwinds
RUB mn
727
Job section
launched on
Novosibirsk city
website NGS.ru
2018
2011
17%
Revenue¹
Acquisition of
leading job boards
in Omsk,
Kemerovo and
Barnaul
40%
2013
854
2019
Acquisition of
NGS.ru by
Hearst Shkulev
Digital
2014
~40%
760-780
2020 Estimate
Adj. EBITDA margin², %
2015
Acquisition of
Zarplata.ru and
consolidation of
all job boards
under its single
brand
Acquisition of
Rugion - local job
board network in
48 cities
2017
Strong regional presence
hh
Acquisition of a
leading job boards
in Krasnoyarsk and
Ekaterinburg
Acquisition of
100% Zarplata.ru
by HeadHunter
Tyumen
Other
Revenue Split by Regions
5%
Omsk
25%
6%
8%
Krasnoyarsk
12%
Chelyabinsk
24%
Ekaterinburg
20%
Novosibirsk
Source: Company Data
1)
Zarplata revenue for 2019 is according to Zarplata's internal data, was not audited, and might not be in accordance with IFRS. We have made a preliminary internal analysis and concluded that Zarplata's revenue recognition policy
currently resembles IFRS, however there can be no assurance that this policy was applied consistently in historical periods
Adj. EBITDA Margin is a non-IFRS financial measures. EBITDA is calculated as Operating Profit per management accounts plus Depreciation. Adjusted EBITDA is calculated as EBITDA plus Allocated expenses of management companies,
plus Reversal of depreciation and other one-off items. Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by revenue.
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