Allbirds Investor Presentation Deck

INVESTOR OVERVIEW Growing Engagement with Community Creates Strong Repeat Behavior allbirds Net Sales from Repeat Customers and New Customers 59% 41% 2018 54% 46% 2019 47% 53% 2020 Net Sales from New Customers Net Sales from Repeat Customers Percentage of Customers Who Repeat Purchase(¹) Second to third purchase 43% Second Purchase Third to fourth purchase 50% Third Purchase 55% Fourth Purchase ¹ Of our U.S. customers acquired between 2016 through 2019, approximately 43% of such customers returned for a second purchase by December 31, 2020. After a second purchase, 50% of those customers purchased again, and after a third purchase, 55% of those customers purchased again. 21

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