Hydrofarm IPO Presentation Deck
After growing consistently over its 40+ year history, Hydrofarm has been repositioned
under current management
✓ Re-shaped leadership team with
public company experience
Investments in innovation to drive
proprietary brand growth
✓ Focus on expanding preferred
distribution partnerships
✓Launch of disruptive DMI technology
platform
Introduction of technical sales team
1980
Peter
Wardenburg
joins firm
1977
Founded
as Applied
Hydroponics
(1977)
Recent initiatives
2003-2007
R&D investment
and proprietary
brand expansion
1996
HQ moves
to Petaluma, CA
HYDROFARM
2011-2018
Launched
Phantom, Active
Air and Active
Aqua brands
✓ eCommerce expansion
✓ Increase in marketing spend
✓ Efficiency initiatives boosting
profitability
Expansion of M&A pipeline
2010
Expanded into
Spain via Eltac
acquisition
2017
Acquired by
investor
consortium
2019
Bill Toler joins
as CEO
2017
Acquired Canada's
leading hydroponics
and lawn & garden
distributors
greenstar
Today
2020
John Lindeman
joins as CFO
Terence Fitch
President
Peter Wardenburg
Vice Chairman, Head of
Product Development
Renah Persofsky
Vice Chair & Lead
Director, Aphria
aphria
CIBC
Mark Parker
SVP Bus
Benoit Goessens
EVP Supplier
Developmen
Experienced leadership
Eric Ceresnie
SVP, Corporate
Development & Finance
LOEWS
Kathy Glovennell
Sales Director
Susan Peters
Former SVP HR,
General Electric
General
Electric
Strong board with diverse, relevant experience
Rob Marlow
Chief Information
Officer
Aaron Hauck
Sales Director
Rick Moss
Former CFO,
Hanesbrands
HANES
Brands Inc
CHATTEM
Colin Campbell
Canada GM
Shanna Peterson
Human Resources
Patrick Chung
VP Finance, Serruye
Private Equity
SPE
CONFIDENTIAL
Deloitte.
Gerry Cartwell
SVP Supply Chain
Zonne Kuhlman
Director Customer
Service
Melisa Denis
Retired Lead
Partner, KPMG
KPMG
enactus
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