Hydrofarm IPO Presentation Deck slide image

Hydrofarm IPO Presentation Deck

After growing consistently over its 40+ year history, Hydrofarm has been repositioned under current management ✓ Re-shaped leadership team with public company experience Investments in innovation to drive proprietary brand growth ✓ Focus on expanding preferred distribution partnerships ✓Launch of disruptive DMI technology platform Introduction of technical sales team 1980 Peter Wardenburg joins firm 1977 Founded as Applied Hydroponics (1977) Recent initiatives 2003-2007 R&D investment and proprietary brand expansion 1996 HQ moves to Petaluma, CA HYDROFARM 2011-2018 Launched Phantom, Active Air and Active Aqua brands ✓ eCommerce expansion ✓ Increase in marketing spend ✓ Efficiency initiatives boosting profitability Expansion of M&A pipeline 2010 Expanded into Spain via Eltac acquisition 2017 Acquired by investor consortium 2019 Bill Toler joins as CEO 2017 Acquired Canada's leading hydroponics and lawn & garden distributors greenstar Today 2020 John Lindeman joins as CFO Terence Fitch President Peter Wardenburg Vice Chairman, Head of Product Development Renah Persofsky Vice Chair & Lead Director, Aphria aphria CIBC Mark Parker SVP Bus Benoit Goessens EVP Supplier Developmen Experienced leadership Eric Ceresnie SVP, Corporate Development & Finance LOEWS Kathy Glovennell Sales Director Susan Peters Former SVP HR, General Electric General Electric Strong board with diverse, relevant experience Rob Marlow Chief Information Officer Aaron Hauck Sales Director Rick Moss Former CFO, Hanesbrands HANES Brands Inc CHATTEM Colin Campbell Canada GM Shanna Peterson Human Resources Patrick Chung VP Finance, Serruye Private Equity SPE CONFIDENTIAL Deloitte. Gerry Cartwell SVP Supply Chain Zonne Kuhlman Director Customer Service Melisa Denis Retired Lead Partner, KPMG KPMG enactus 8
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