Wix Investor Presentation Deck

Profitability improvements in 2022 driven by operational efficiencies and cost reduction efforts executed throughout the past year expected to continue in 2023 Non-GAAP Gross Margin 77% 76% 76% 62% 62% Q4'21 Q1'22 62% Q2'22 78% 65% 79% 65% 80% Company Overview | Second Quarter 2023 Q4'22 Q3'22 67% 83% 68% Q1'23 Q2'23 Non-GAAP Gross Margin Non-GAAP CS Gross Margin 77% 63% 2021 77% 64% 2022 ~82% ~68% 2023 Non-GAAP Opex % of revenue 69% Q4'21 77% 66% Q1'22 Q2'22 Reduced marketing spend by ~50% in Q1'23 as we implemented new marketing strategy with increased new cohort bookings y/y 65% Q3'22 57% Q4'22 54% 51% Q1'23 Q2'23 70% 2021 66% 2022 56-57% 2023 19 WIX

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