Kin SPAC Presentation Deck
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kin.com | 29
Omnichannel partnership accelerates marketing roadmap
Multifaceted marketing strategy with significant pre-close initiatives
Strategy
Contribute marketing human capital
Develop "top of funnel" brand strategy
with PR and media campaign support
Elevate brand awareness in key
markets with Omni relationships
Maintain cutting edge customer
acquisition strategy with Omni toolkit
Action to Date
Sourced CMO in April 2021
→ Introduced PR relationship in April 2021
→Initiated Kin's first media campaign; VaynerMedia
developed and produced "Florida Man"
→Identified influencers resonant with Kin customer
demographics; brought in Rory Mcllroy and Draymond
Green as investors
Plan to deploy Miami Dolphins, Hard Rock stadium assets
and FL real estate relationships
→Thought leadership and support provided by Omni advisors
including founders of leading DTC agencies and companies
Omnichannel team includes founders and operators who are experts at
multi-channel customer acquisition and building enduring brands
kin.
For Every New NormalView entire presentation