Wix Results Presentation Deck

Consistent cohort behavior over the long term Active Premium Subscriptions from Q1 User Cohorts New Registered Users Q1'18 5,925,513 Q1'17 5,875,165 Q1'16 5,305,726 Q1'15 4,568,323 Q1'14 4,089,253 Q1'12 2,651,656 Q1'11 1,833,897 213,370 Q1'13 102,980 3,714,472 92,019 Q1'10 919,221 178,663 126,962 62,071 33,747 29,612 18,513 227,642 Note: Data as of March 31, 2018 174,616 135,749 114,278 4,568 Increasing users and conversion driving growth +30% 78,143 5,926 Q1'18 Q1'15 New Registered Users (000's) 34,494 +107% 103 26,740 Q1'15 Q1'18 Prem. Subs after 1st Quarter (000's) 213 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Number of Quarters Passed 17,792 1 I I I I 9

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