First Foundation Investor Presentation Deck
Brand Awareness Using Digital Channels
Sample Search Phrases
(note: rankings fluctuate daily)
"Multifamily lending"
"What is wealth planning"
"Apartment lending"
"Wealth planning"
"Life and wealth planning"
"What is wealth planner"
"What is personal banking"
"Income property lending"
"Owner occ. real estate financing"
1.
AWARE-
NESS
Building awareness without paid
advertising by ranking highly for relevant
search phrases on Google
Focused on 50-60 key terms related to our
business. Ranked consistently in Top 25
nationally for high-value search phrases
2.
ENGAGE-
MENT
Search Engine
Optimization
■
Presence on major social networks
Engaged community of followers
Affinity towards brand and culture
Social
Media
3.
Content
DELIVERY Marketing
.
Valuable content sourced by in-house and
third-party writers
Provides education; Fosters interest
Boosts SEO; Generates leads
FIRST FOUNDATION
Copyright © 2023 First Foundation Inc. All Rights Reserved
"Online savings account"
"Online savings account rates"
"Online savings"
Google
Key Content
Topics
Investment Commentary
Market Alerts
The Week Ahead
Wealth Planning
Cyber Security
1)
National
Rank ¹
1
1
2
5
6
12
16
28
33
60
67
70
Frequency
w
Online Savings Account | First Foundation Bank
https://firstfoundationinc.com > personal-banking bank > online-savings -
Your soon-to-be favorite savings account.... An Overview of First Foundation. Our Online
Savings account offers one of the highest available interest rates in the market.
Mi
Savings Accounts - Discover Your Options - HSBC Bank USA
https://www.us.hsbc.com › savings-accounts
Compare and apply online for HSBC Savings Accounts that offer higher rates the more you sav
competitive rates or a traditional savings account that helps to ...
↓ Q
High Yield Online Savings Account | Marcus by Goldman...
https://www.marcus.com> savings > high-yield-savings
Marcus by Goldman Sachs offers an online savings account with a rate that beats the Nation
Savings Average. Learn more and open an online savings...
Digital brand awareness significantly
reduces the cost of new client
acquisition
4 / year
2-4 / year
50/year
4-6 / year
4 / year
SEMRush, as of October 13, 2023; based on all internet traffic; does not include paid search; however, does include all website
traffic, not just those of banks and financial services companies.
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Security Tips for Online
Holiday Shoppers
First Foundation @FirstFoundinc Dec 23, 2018
h celebration of the winter holiday, we will be closing our branch offices at
2pm on December 24 and will reopen on Thursday December 26. Feel free to
visit our website at firstloundationinc.com
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