SpringOwl Activist Presentation Deck
The Needed Traits of the Next Yahoo CEO
▪ Relevant Industry Experience in Tech/Digital/Media
▪ A Willingness to go in and mercilessly cut costs to take it down to the studs and build it back up again
▪ Sales Experience and an understanding of who to hire to build a performance-based sales culture
▪ A willingness to fly to New York and Cannes and meet with advertising executives
▪ An understanding of where the world is moving in OTT
▪ Ad tech experience
▪ An understanding of what Wall Street investors expect from management teams (i.e., the antiquated notion of
earning more than you spend)
▪ No snobbery when understanding and embracing Yahoo's core audience who lives in "fly over" country and not in the
bubbles of high society San Francisco and New York
Spring Owl!
Asset Management LLC
Confidential | For Discussion Purposes Only | 86View entire presentation