DraftKings Investor Day Presentation Deck
Clear path to profitability based on customer payback periods and state-level
economics; multiple proof points achieved already
What This
Means
Proof
Points
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Customer Cohort Economics
We invest in acquiring players
with goal of 2-3 year gross profit payback
• The gross profit from that player is the net revenue per
player (net of promotions) and the gross margin on that
revenue
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We invest to acquire a player based on 2 to 3 year gross
profit being at least as much as what we spent to acquire
the customer
Gross margin improves over time as promotional
intensity declines, and we make operational
improvements to our COGS
Year 1, Year 2, and Year 3 customer retention were 83%,
88%, and 96%, respectively
• Year 1 to Year 2 and Year 2 to Year 3 revenue retention
were 122% and 143%, respectively
Year 1 to Year 2 and Year 1 to Year 3 revenue per retained
player have increased 39% and 49%, respectively
• MUPS and ARPMUP disclosure proves less than 3 year
payback periods
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• A state is unprofitable in its early years as we invest to
acquire players
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State Level Economics
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As customer cohorts "stack," a state turns
contribution profit positive after 2-3 years
In later years, revenue and gross profit from earlier cohorts
"stack" on top of each other, and advertising spend in
that state declines as there are fewer untapped players
within a state that have not joined already
As customer and revenue retention rates persist, states
generate substantially more profit in out years
The state launch "J Curve" has changed as customer
acquisition has accelerated in newly launched states
NJ generated $68 million of contribution profit in FY 2021
We had 5 states that had positive contribution profit in
FY 2021
We anticipate 5 more states will be contribution profit
positive in FY 2022
More OSB customers per adult were acquired in AZ
over its first two quarters than in NJ over its first eight
quarters; informs economic model for new states
Enterprise Economics
As contribution profit positive states "stack",
the company will turn profitable
• When the contribution profit from more mature states
exceeds the contribution profit from states that are still
in investment phase, cumulative contribution profit will be
positive
• Our cost structure is right sized for growth. As scale is
achieved, the gap between our absolute revenue growth
and our absolute fixed cost growth will naturally widen
resulting in operating leverage
• We will be contribution profit positive for FY 2022
including all states where we are currently live
If we had not launched any additional states after year end
2021, we expect that DraftKings would have been able to
achieve EBITDA profitability in Q4 of 2022
• Based on all of the states we are currently in, and if
legalization trends remain consistent with prior years, we
would expect to be EBITDA positive in Q4 of FY 2023
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