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Wix Results Presentation Deck

Profitability improvements in 2022 driven by operational efficiencies and cost reduction efforts expected to continue in 2023 Non-GAAP Gross Margin 77% 18 76% 76% 62% 62% 62% 78% Non-GAAP Gross Margin 79% 80% 67% Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022 Q4-2023 Non-GAAP CS Gross Margin 65% 65% Company Overview | Fourth Quarter and Full Year 2022 77% 63% 2021 77% 64% 80% 66% 2022 2023 Non-GAAP Opex % of revenue 69% 77% 66% I Reduced marketing spend by 50% in Q4'22 as we tested new marketing strategy, with almost no decline in new cohort bookings 65% 57% 60% Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022 Q4-2023 70% 2021 66% 2022 59-60% 2023 WIX

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