DraftKings Investor Day Presentation Deck
Our strong retention is driven by acquiring quality customers, putting the customer first,
cross selling, and continuous product improvement
Retention Flywheel
DRAFT
KINGS
g
m
Customer Cohort
Economics
State Level
Economics
Acquiring the right customers: Targeting high-quality customers is the first
step in strong cohort performance
Enterprise
Economics
Always putting the customer first: Customer centricity in everything we
do drives best-in-class customer experience and customer service
Cross selling: Data science and CRM drives frequency of play, player
activation, and engagement across new products
Driving continuous product innovation: Continuous iteration and
improvement of products gives our customers more ways to play
A
| 29View entire presentation