ironSource Results Presentation Deck
GAME DEVELOPER SPOTLIGHT
Panteon Uses Marketability Tool to Identify
Chart-Topping Game from Prototype
Panteon, a leading Turkish hyper casual game publisher, tests hundreds of new
game concepts each month in the quest for the 'winners' that will top the charts.
Panteon recently used ironSource's new marketability testing tool, a decision-making
tool that tests a game based on its predicted audience and places the results on a
marketability curve created uniquely the game. The tool accurately identified
Panteon's Airport Master - which reached #7 on the iOS top charts in the U.S. and
#1 in multiple other countries, including the UK - as a game worth investing in.
"Previously, we were only running marketability tests on social media
networks, but it didn't give us the full picture... The marketability
testing tool made it significantly easier for us to confidently choose
the most marketable game concept and set it up for success."
Ahmet Emre Gürcan, Lead Growth Manager at Panteon
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