Adobe Investor Day Presentation Deck
Creative Cloud: activating an expanding customer universe
Total Potential Users in 2024
~4B
Consumers
Hobbyists, Enthusiasts, K-12,
Social Media Users
~900M
Communicators
Students, Marketers,
Knowledge Workers, Businesses
~68M
Creative Pros
Creative Pros
Seeking power and precision in creative tooling
Increasingly engaging across multiple media types and surfaces
Highly collaborative, especially in new work environment
A Adobe
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Communicators
Focus on tasks and need to stand out with content-rich
communication
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Consumers
Engage on social media through creative expression
Interested in fun web and mobile products
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Source: Adobe, International Labor Organization; U.S Bureau of Labor Statistics; Business Software Alliance
Desire content-first authoring paradigm for ease of use
Many aspire for more power and precision through CC
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