Snap Inc Results Presentation Deck

Business Highlights (Continued) We strengthened our capabilities to drive improved outcomes for advertisers: We partnered with the fitness company Sweat to launch a full body Lens to track body movement while exercising in order to recommend optimal form to Snapchatters. ● ● ● ● We partnered with Gucci to launch the first sponsored LiDAR Lens which projected a 3D camping site around the user to promote the The North Face x Gucci collaboration. ● We partnered with American Eagle to launch a sponsored Lens which displayed different types of American Eagle jeans in AR and included specific fits, washes, and the option to click to purchase. We expanded our partner ecosystem: We announced a partnership with Samsung, which will feature popular Snapchat Lenses in the native camera application on select new smartphones. We launched a multi-year partnership with digital music distributor DistroKid allowing artists who control their own music publishing to instantly distribute on Snapchat. We announced a partnership with newspaper publisher Gannett, which will promote our advertising solutions to the company's network of more than 100,000 small business advertisers across the US and Canada. In March, we acquired Fit Analytics, a sizing technology company that powers solutions for retailers and brands. We launched our largest Camera Kit integration to date with Moj, a leading short-video platform in India, giving Moj creators access to Snapchat's Lens Carousel directly inside the Moj app. We launched Crazy Run in February as part of a multi-title partnership with game developer Gismart, and the game has already reached seven million players. LO 5

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