Asos Results Presentation Deck

SOSD 2023 aso 3 Customer journey around fashion High value actions Personalisation Loyalty B Customer strategy will reinforce ASOS as a destination for fashion, engaging high quality customers UM Re-activate back o customers churned Reduce risk proactively Prevent churn Acquire Reignite brand heat Grow value ustomer b Develop A Y Full funnel marketing Stronger fashion relationships Brand heat activations 43 asos

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